is changing the way businesses serve their customers by creating
smart and secure RFID technology solutions for the B2C ("Business
to Consumer), CRM ("Customer Relationship Management")
and payment markets. The wireless technology that RFID provides
enables consumers to pay for gas, food, and other items at the check
out counter with a wave of their hand. Now, customers do not even
need a wallet because they can use their mobile phone or a special
keychain to pay for their purchases.
This benefit not only allows for quick purchases, but this technology
is enabling businesses to learn more about their customers through
the collection and storage of vital information of buying patterns.
Companies can use this information to individualize services for
each customer; thereby creating customer loyalty, lowering costs,
and increasing profitability. Customers feel more comfortable with
RFID since it is more secure than traditional monetary transactions.
Along with many other applications, this same type technology can
also be used to allow for personnel access, ticketing, payTV, gaming,
and payphone applications.